Alliance Brand Mark Darby

ISBN: 9781280519154

Published: May 9th 2014


408 pages


Alliance Brand  by  Mark Darby

Alliance Brand by Mark Darby
May 9th 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 408 pages | ISBN: 9781280519154 | 7.34 Mb

Pressure continues to grow on organizations to achieve more with fewer resources. M&As often fail to deliver value, so businesses are looking to partnering as a strategic solution, In this book, alliance authority Mark Darby argues that the perceived brand of a potential alliance partner is a key criterion for success. Building on this, he introduces the concept of Alliance Brands and explains their hallmarks: credibility, capability, and reputation.Darby provides the tools and advice required to take an organization through the steps of becoming an Alliance Brand by building a positive reputation through partnering.

The net results will be long term alliance success, lower failure rates, lower costs and higher ROI, a transparent, audit-friendly process, and partner of choice status in chosen industries.

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